Dog-sitting startup Rover just raised $155M

Rover, a dog-walking and dog-boarding service that merged with DogVacay around this time last year, is now the second of such startups this year to raise a massive new round of funding with its announcement of a $155 million financing round.

While competitor Wag has become a juggernaut, there seems room for both room for a second player and the potential to outmaneuver Wag even with its massive influx of capital. Both DogVacay and Rover had a very similar model and eventually merged in an all-stock deal, creating a more substantial competitor for Wag. The round consisted of $125 million in equity financing led by funds and accounts advised by T. Rowe Price Associates, with a $30 million credit facility with Silicon Valley Bank. The Wall Street Journal is reporting that the round values Rover at $970 million.

Wag earlier this year picked up $300 million in a massive funding round led by SoftBank. That was, of course, SoftBank — which is investing massive piles of capital into startups and pretty much altering the calculus of venture capital in the process. But it also signaled a huge interest in various dog-care services, including apparently Rover, as a potential business opportunity for the millions of dog owners in the world. If you’ll walk anywhere in San Francisco, you’re destined to run into a very large number of very good dogs, and it makes enough sense that there should be an opportunity to capitalize on dog-ownership as a whole.

Rover connects dog owners with various users that will walk, board, or generally take care of dogs — a critical service for anyone who might be traveling, or just work in a non-dog friendly office. Users just book a dog walker or sitter through the app, which connects them with area sitters. It’s an area where Wag has faced a lot of criticism following a major Bloomberg report regarding poor service (and losing dogs). There are, of course, many challenges for any service that offloads some kind of daily need to a third party starting in a similar fashion to Uber.

Rover, interestingly, notes on its website that it “accepts less than 20% of potential sitters,” perhaps a dig at the criticism for Wag or the space in general and as an attempt to soothe concerns from potential users. Rover says it has more than 200,000 sitters throughout North America. The company previously raised $156 million, and previous investors include A-Grade Investments, Foundry Group, Madrona Venture Group, Menlo Ventures, OMERS Ventures, Petco, and StepStone Group.

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