Tencent-backed news aggregation app Qutoutiao files for U.S. public offering

Qutoutiao, a news aggregator app backed by Tencent, has filed for an initial public offering of up to $300 million in the United States. In its F-1 form, the company, whose name means “fun headlines,” said it is the number two mobile content aggregator in China. Its main rivals are Jinri Toutiao, China’s top news aggregator, Tencent’s Kuaibao and Yidianzixun.

Based in Shanghai, Qutoutiao reportedly reached unicorn status in March, when it raised a Series B of about $200 million led by Tencent. For Tencent, Qutoutiao and Kuaibao represent opportunities to take market share away from Jinri Toutiao, which is owned by ByteDance. ByteDance is reportedly planning a Hong Kong IPO that could value it at over $45 billion.

In its SEC filing, Qutoutiao said that since launching in July 2016, it has achieved monthly average users of about 48.8 million and daily average users of about 17.1 million, with the average time users spend on the app each day totaling about 55.6 minutes in July 2018. To compete with Jinri Toutiao and other rivals, Qutoutiao targets users from China’s smaller Tier 3 cities. Despite increasing levels of disposable income, Qutoutiao says Tier 3 cities, many of which are located in the west of China, are still underserved markets.

Qutoutiao also said in its filing that its net revenues increased from RMB 58.0 million (about $8.8 million) in 2016 to RMB 517.1 million (about $78.1 million) in 2017, and from RMB 107.3 million (about $16.2 million) in the six months ended June 30, 2017 to RMB 717.8 million (about $108.5 million) in the same period in 2018.

The app uses an AI-based content recommendation engine to display articles and videos based on user profiles and plans to use money raised from its IPO to add more content offerings, increase monetization opportunities and look for acquisition and investment opportunities. Qutoutiao plans to list on Nasdaq under the ticker symbol QTT. The IPO will be underwritten by Citigroup Global Markets, Deutsche Bank Securities, China Merchants Securities and UBS Securities and KeyBanc Capital Markets.

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