Casper launches a $35 nap pillow for sleeping on-the-go

Casper is launching a new product today — the Casper Nap Pillow, a small pillow that you can carry in your bag.

While the startup remains best-known for its mattresses, it’s expanded to offer not just pillows and sheets but also dog beds. It also partnered with American Airlines to provide sleep products to higher-end flyers.

“The long term vision of the brand [is] to help people sleep better, whether in your bedroom, in the air, wherever that may be,” said co-founder and Chief Operating Officer Neil Parikh.

But sometimes it can be hard to get the recommended eight hours of sleep at home. As Parikh put it, “I don’t even sleep eight hours and I run a sleep company.” So the Nap Pillow can help you get some extra sleep on “trains, buses, airplanes, the subway, the beach” — or even at your desk at work.

Parikh said the travel pillow was created by the company’s research division Casper Labs. It’s basically a shrunk-down version (10.25 inches by 15 inches) of the regular Casper pillow, deploying what the company calls its “pillow-in-a-pillow design” — namely, combining a supportive inner layer with a fluffier outer layer.

The Nap Pillow comes with a pillowcase and a travel bag. In fact, Veanne took the pillow with her to Tel Aviv, and she said it’s well-made and provides decent support, but feels more like a child-sized Casper pillow for the office or home, and not the travel pillow that she’d hoped for.

But don’t worry, she has suggestions for improvement! Like: A suction cup to stop the pillow from slipping into the gap between the airplane wall and window seat, a detachable hoodie for privacy (seriously) and a pocket to hold iPhones and wallets.

The Casper Nap Pillow costs $35 and is currently available for purchase.

Post by startupsnows.blogspot.com